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19 August 2021
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Market Commentary
Breeding and Genetics

Livestock Market Update: First ever fully online bull semen sale coming soon

New opportunity to access quality cattle genetics.

In co-operation with bidr®, PGG Wrightson takes the first step in a new genetics initiative on 7 September, with a fully online bull semen sale. 

Various beef studs around New Zealand, incorporating all breeds, are putting up packages from some of their best bulls. This will be a new option to source premium quality genetics at competitive rates, promising a wide variety of genetics and EBVs to suit, and therefore something to appeal to breeders, beef and dairy farmers alike.

Plenty of people are now using artificial insemination to add value and advance the genetics of their herds. With the convenience and competition of an online auction, this event will be an easy, low-cost, minimum-stress way to access the genetic material to achieve just that.

For more information get in touch with one of our Genetics Specialists.

To attend the auction, visit bidr on Tuesday 7 September 2023, at 7:00pm. 

Callum Stewart, PGG Wrightson Livestock National Genetics Manager 

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